What do you as a business owner have in common with the tens of thousands of people who are rebelling in the Arab countries? The answer: You want to be visible and you want to be heard. You want people to know about you and know what you’re doing.
While you are not facing danger or confronted with violence, you should assess whether your actions are producing the results you want.
Here are five lessons entrepreneurs can learn from these protesting citizens:
1. They know what they don’t want. They don’t want concessions. They are prepared not to settle and they will not accept less than they want. In your business, if you can define what you don’t want, you can negotiate better, make better choices or tighten processes to ensure you don’t get what you don’t want. If you don’t know what you want, you can be easily controlled. If, for example, you know you will not be unethical, will not be unprofessional, then you won’t be easily swayed or duped.
2. They are no longer satisfied with the present situation. A growing sense of dissatisfaction or discontent signifies that things are not as you expected or wanted. If you are experiencing this, instead of feeling powerless to do anything, acknowledge it’s not what you expected. When you take ownership of the situation, you regain control and feel empowered.
3. They know what they want. Their objectives are very specific. How about you? Can you articulate exactly what you want to achieve? The more specific your goals are, the easier it is for others to understand them and possibly help you to achieve them.
4. They boldly go after what they want. When you want something badly and take half-hearted measures to get it, you don’t get what you want. If you want to effect a change, let your vision spur you to action. The bigger the vision is, the bolder the action should be.
5. They are using old and new techniques to accomplish their goals. Their physical and online presence quickly eroded decades of “ I rule, you obey’ leadership. In your business, are you stuck in a mental rut that’s now an unconscious habit or are you consciously assessing how you run your business? Leverage social media to reach more people and to tell your story. Use the traditional way to maintain the physical connection. This combination can topple what is blocking your progress.
Just like the people in the Arab world, you have probably come too far to turn back. When you started your business, you knew you would have to make some sacrifices. Every success, every inch forward comes with a price. It’s the choice you made because you believe in what you do. Use these five lessons to keep your finger on the pulse of your business.